Newsela

One of the fastest growing education tech startup companies in K-12 schools, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning.

Along with interactive assessments and tools, Newsela provides teachers with digital content at five reading levels that is relevant to the diverse backgrounds and interests of their students. Since they started in 2013, they have become an essential solution for 90% of U.S. K-12 schools and serve +25 million users.

Campaigns & Special Projects

Community Profile Avatars

Hero Avatars

Vision - to create a number of inclusive avatars for the Community Platform.

Audience - includes but is not limited to teachers and administration.

Details - Paying close attention to diversity in order to represent a range of human differences, including but not limited to race, ethnicity, gender, gender identity, sexual orientation, age, social class, physical ability or attributes, religious or ethical values system, national origin, and political beliefs

Building the Avatars

Enhanced the Hero avatars by creating multiple variations of each one seeking inspiration from emojis.

Emoji Inspiration

Final Newsela Avatars

School Year Wrapped

Goal: To create assets for Instagram and Twitter that wrap up the top articles and media within Newsela across the United States.

Instagram Story 9:16

Instagram 1:1

Twitter 16:9

Documents

WCAG White Paper

Content Advisory Tool

Document

Explainer Video Draft

(Please note: This video was canceled before final production therefore low resolution stock video clips are still present and one slide includes notes of text within this clip.)