Custom branding, logo and bottle label for Milk Mylk.

 

Created by a mother and for mothers. My client came to me in need of a custom look for her lactation product. We began by creating mood boards and sketches and met virtually to get the desired look and feel. We wanted a trustworthy, fun, and upbeat style to reflect the audience we targeted. The brand voice speaks to an audience that wants a holistic, healthy, organic, and rich product that will aid mothers that are’t able to produce enough milk for their brand new bundle of joy. Together we had fun creating the life, depth, look, and feel of Milk Mylk.

Concepts

It all begins with an idea. Here are the initial thoughts and ideas behind the creation of the brand.

Concept 1

 

Fonts

 
Concept 1 Sketch Pad-01.jpg
 

Color Palette - Option 1

 
Concept 1 Sketch Pad-02.jpg
 

Concept 2

 

Fonts

 
Concept 1 Sketch Pad-01.jpg
 

Color Palette - Option 2

 
Concept 1 Sketch Pad-07-07.jpg
 

Label Elements

Bottle Label Mockup

Concept 1 Sketch Pad-11.jpg

Imagery

Logo Concepts

 

Final Primary Logo

 
 
MM_LOGO_FINAL2.jpg
 

Alternative Logo Styles

MM_LOGO_FINAL3.jpg
MM_LOGO_FINAL_Black.png
MM_LOGO_FINAL_Black4.png
 

Final Bottle Label

MM_Amber Glass Bottle Label_V51.jpg
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