Ron’s Tire & Brake

This client of mine made me laugh, they hired me through an entire separate project. I had just finished designing some T-shirts for a small business at my local print shop, they saw my shirts and loved the designs so much they hired me to do theirs on the spot!

My client Eric worked with me to bring his vision to life. We first started our business relationship by creating local T-shirts and then moved on to rebranding his business as a whole. Below you’ll find the journey we embarked on.

Phase 1

“Hey Eva, let’s make some T-shirts” my client wanted nothing held back, he made sure to let me know that he wanted full illustrated designs.

Phase 2

Double sided 4x6 postcard sized gift cards were requested in addition to the T-shirts.

Phase 2

We had such a good time creating the custom T-shirts that we moved on to doing a full brand refresh. Below are the beginning concepts for a new logo and shop makeover.

Logo Concept 1

 

Primary Logo

 
BW Logo_Primary-01.jpg
 

Secondary Logo’s

BW Alt-02.jpg
BW Alt-01.jpg

Environmental Mockup

BW Garage Mockup-01.jpg
 

Logo Concept 2

 

Primary Logo

 
01_ Primary_RED BLUE YELLOW Concept Sketch Pad-05-05.jpg
 

Secondary Logos

RED BLUE YELLOW Concept Sketch Pad-02.jpg
RED BLUE YELLOW Concept Sketch Pad-01.jpg
RED BLUE YELLOW Concept Sketch Pad-03.jpg

Environmental Mockup

RED BLUE YELLOW Concept Sketch Pad-04.jpg
 

Concept 3

 

Primary Logo

 
 

Secondary Logos

Environmental Mockup

Green Yellow Concept Sketch Pad-04.jpg
 
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