VLVT Collection
VLVT Collection is a clothing subscription box run by mothers who have a strong sense of fashion and and special occasion clothing. Their goal is to take over the stress of searching for high end clothing and give the gift of ease through their hand selected curated collection for any occasion or holiday event.
We had fun gathering imagery, creating mood boards, and sketching ideas to bring life to the brand voice and culture. We even embraced the art of collecting textiles and other likeminded subscription boxes to create a curated and custom experience based off of other reputable brands we admired. The brand has an evergreen and timeless aesthetic look and I am proud to present the following imagery, concepts, and final looks below.
Phase 1
The baby step approach to building a custom logo for a fashion subscription brand. Gathering inspirational imagery for our logo.
Phase 2
we experimented with hand drawn floral elements and custom illustrations
Phase 3
Finalizing the logo and starting to implement our new brand voice on merchandise.
Primary Logo
Alternative Logo Styles
Fonts
Argo
Gotham
Subscription Box Concepts
Subscription Box Final Styles
Brand Imagery
