The Vessel Campaign
Inspired by a traditional dive watch, every aspect of the Vessel is meant to be dependable underwater and get you noticed on land. So I took the plunge in designing this concept for their first ever deep sea dive watch.
Phase 1
Developing a custom logo for this new dive inspired watch.
Concepts
Phase 2
Finalizing the logo and alternative styles.
Final Logo
Reminiscent of their original logo the final logo for “The Vessel” has a “V” like look and is holding a water droplet. The contrast between the sharp geometric edges of the “V” and the round organic nature of the water make this logo highly contrasted in visual and shape. It was wonderful getting to present and this look and opportunity to create something truly on brand and magical.
Primary Logo
Secondary Logos
Content
Launch Email
Below you will find the campaign launch email concept for both desktop and mobile versions.
Desktop
Mobile
